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Gambling Advertising

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Advertising and Public Relations Research

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Principles of Advertising

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The SAGE Handbook of Advertising

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The Advertising Effect: How to Change Behaviour

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Scientific Advertising

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The Unpublished David Ogilvy

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Visual Merchandising

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The Fundamentals of Creative Advertising

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Ad Critique

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Advertising International

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Brilliant Copywriting

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No B.S. Guide to Brand-Building by Direct Response

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Globalizing Ideal Beauty

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Advertising For Dummies

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Transformative Propaganda

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Advertising, Promotion, and New Media

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Fading London

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